Freecharge is India’s first and most used recharge website. Most of their users are the young go-getters of India. The energy of the young became our inspiration for designing the new Freecharge: Fast. Reliable. Trendy.
Freecharge was emerging as a popular choice for the younger on-the-go generation and they approached us initially with the idea of an infographics-driven social media campaign. The conversation got interesting when we both realised that the need of the hour was the modernise the old logo, owing to the ‘flat’ revolution in the universal design language. That is when we started looking for a new logo for freecharge and after exploring various concepts, we figured out that the brand’s direct connection with its users is over freecharge’s fitting-in as a companion in the today’s high-energy lifestyle. Bingo! Energy became the theme for the new brand freecharge.